business marketing companies

How to Create Them and What to Include

Editorial calendars aren’t solely for companies in the publishing industry. They help business owners, social media managers, and others plan and execute their content strategy. — Getty Images/10’000 Hours An editorial calendar helps marketers, advertisers, and business owners plan the creation, execution, and distribution of content. Often, editorial calendars take the form of virtual workflows […]

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How to write a content marketing mission statement

You’ve heard of a business mission statement – ​​but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction

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