business marketing definition

General IoT News – Identiv Completes Its First Multi-Million Unit Order of Wiliot IoT Pixels

Wiliot’s IoT Pixel tagsproduced by Identiv, powers the ambient IoT ecosystem that is increasing global supply chain efficiency and sustainability. Identiv, Inc. a global digital security and identification leader in the Internet of Things (IoT), today announced that the Company recently completed its initial multi-million unit order of IoT Pixel tags for ambient IoT SaaS […]

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B-to-B Agency Doremus+Co Shifts Focus to Creativity

B-to-b marketing has been around for well over a century, as exhibited by Omnicom’s dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world. In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its

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Daily Research News Online no. 35177

Edelman Business Marketing Rolls Out Globally June 14 2023 In the US, communications giant Edelman has announced the global launch of a unit called Edelman Business Marketing (EBM), offering B2B marketers audience research, thought leadership strategy, content and account-based marketing, demand generation, and earned communications. EBM combines existing B2B practices in North America, EMEA, and

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Web3 Marketing Trends and Strategies to Know in 2023

Opinions expressed by Entrepreneur contributors are their own. The world of marketing is undergoing a paradigm shift with the rise of Web3 technologies. This decentralized internet model, characterized by blockchain-based platforms, decentralized applications (dApps) and a strong focus on user privacy, has paved the way for innovative marketing strategies that cater to an increasingly savvy

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Birdseye raises $500,000 to help Shopify businesses automate marketing strategies using AI

Birdseye’s platform generates marketing plans with step-by-step instructions. Toronto-based artificial intelligence (AI) startup Birdseye has secured $500,000 in pre-seed funding as part of its mission to help e-commerce businesses automate their marketing workflows. The capital came from Ohio-based private equity firm Drive Capital and its $80 million seed program that invests in early-stage companies

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10-Part Intuition Docuseries Launching April 6th

Exciting news! Filmmaker Danny Blitz is releasing his 10-part docuseries, Superpower, on developing your intuitive intelligence. She interviews top scientists, doctors, specialists, and yours truly J in bringing together the latest research and best practices on developing intuition to make better decisions and live a more purposeful life connected to your deepest values ​​and passions.

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10-Part Intuition Docuseries – Available Now!

We have exciting news! If you haven’t seen this yet, I was featured in a recent 10-part docuseries called SuperPower: Ignite your intuitive intelligence. Check out the trailer here. The series shares the latest research and application of building intuitive intelligence in many areas of life. I’m in the first episode and featured in episode

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