The Drums | Activision Blizzard’s Head Of Business Marketing’s Top 5 Predictions For 2023
As marketers wake up to the fact gaming isn’t to be ignored, Jonathan Stringfield outlines how the space will evolve this year and where attention needs to be directed.
Whereas 2022 signaled a partial return to social normalcy given waning concerns around the pandemic, we enter 2023 with economic abnormality looming. Soaring inflation, crashes in the technology industry and the threat of a more durable recession have caused the broader consumer, marketing and technology landscape to adopt a less optimistic outlook.
And yet, as was the case during the depths of the pandemic, an otherwise negative set of circumstances allows…
What is Business Marketing?
Economic News, Jakarta –
Business marketing is a way to promote the sale of services or products to other businesses. Typically, this is done by selling to other organizations or businesses that either resell the product or use it in operations. Some of the most successful marketing strategies in this field utilize a variety of approaches to reach customers.
Business marketing is sometimes known by the acronym B2B or business-to-business. More than just a business, of course, you can buy services or products. The subscriber list may also include academics or other agencies, government agencies, or non-profit organizations.
There are…
General IoT News – Identiv Completes Its First Multi-Million Unit Order of Wiliot IoT Pixels
Wiliot’s IoT Pixel tagsproduced by Identiv, powers the ambient IoT ecosystem that is increasing global supply chain efficiency and sustainability.
Identiv, Inc. a global digital security and identification leader in the Internet of Things (IoT), today announced that the Company recently completed its initial multi-million unit order of IoT Pixel tags for ambient IoT SaaS company Wiliot.
Identiv has since begun production of a follow-on order from Wiliot that was announced on the Company’s most recent Earnings call in May 2023.
“We are excited to continue partnering with Wiliot to accelerate the development of the revolutionary ambient IoT ecosystem,” said…
Why You Should Incorporate Twitter Into Your Marketing Plan
Opinions expressed by Entrepreneur contributors are their own.
Social media has become an integral part of marketing strategies for most companies. However, despite its popularity, Twitter is often overlooked by companies in their marketing efforts. This is surprising, considering Twitter’s unique strengths and capabilities that can help companies reach and engage with their target audience. In this article, we will discuss how Twitter is often overlooked by companies in their marketing strategies and why it’s important to incorporate Twitter into your business’s marketing plan.
One of the main reasons why companies overlook Twitter is that they perceive it as a…
How to write a content marketing mission statement
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement?
This is an important piece of text that should head up your content strategy.
Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction that aligns with your goals and the impact you want to create.
Needless to say, it’s really important to know how to create this special mission statement. Crafting it should be one of the first things you do when you build a content strategy.
Let’s…