Tag: business marketing materials

Business Marketing

5 Key Strategies to Boost Your Content Marketing

Opinions expressed by Entrepreneur contributors are their own. Content marketing for B2B SaaS brands is a leading source of business success. According to ProfitWell, SaaS brands that prioritize content marketing experience a higher growth rate than those that don’t. Utilizing content marketing for your B2B SaaS brand can be a profitable venture. But not all content marketing strategies work optimally. Good content marketing involves lots of planning to produce desired results for your B2B SaaS business. There are ways to boost the performance of your B2B SaaS content marketing, and you are about to find out how. Related: Top B2B…
Business Marketing

Small Business Marketing Ideas (For Any Budget)

For one week each spring, “shopping small” means big business. Small Business Week, happening April 30 through May 6 in 2023, is a prime opportunity for small and medium-sized businesses (SMBs) to raise brand awareness about their products or services—and bring customers in the door. Doing this, however, requires a little outside-the-box thinking. Giving your marketing efforts a local twist is one way to get the word out. Here’s a list of SMB marketing strategies designed with local businesses in mind. What is Small Business Week? Small Business Week is all about highlighting the resilience of local retailers, restaurants, service…
Business Marketing

13 Ways To Make A Business’s Content Marketing Stand Out

getty People today have access to a variety of online platforms that are overflowing with an endless amount of content. Although these platforms have given organizations the ability to more directly reach current and potential customers, it also means that leaders have to devise effective ways of attracting attention in order to showcase their businesses’ offerings. From taking steps to considering what actions will best resonate to developing useful content for the target audience, every action can positively generate sales. To help, 13 Forbes Business Council members offer additional recommendations businesses can use to differentiate themselves and make their marketing…
Business Marketing

Why You Should Incorporate Twitter Into Your Marketing Plan

Opinions expressed by Entrepreneur contributors are their own. Social media has become an integral part of marketing strategies for most companies. However, despite its popularity, Twitter is often overlooked by companies in their marketing efforts. This is surprising, considering Twitter’s unique strengths and capabilities that can help companies reach and engage with their target audience. In this article, we will discuss how Twitter is often overlooked by companies in their marketing strategies and why it’s important to incorporate Twitter into your business’s marketing plan. One of the main reasons why companies overlook Twitter is that they perceive it as a…