marketing of business

Entravision Acquires Leading Global Mobile App Marketing Solutions Company BCNMonetize

Acquisition strengthens Entravision’s service offerings in Europe and Middle East, while adding a talented team of industry specialists within the e-commerce, entertainment and gaming arenas SANTA MONICA, Calif., May 22, 2023–(BUSINESS WIRE)–Entravision (NYSE: EVC) announced today that it has completed the acquisition of BCNMonetize, a leading global mobile app marketing solutions company headquartered in Barcelona. […]

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Bud Light to spend ‘heavily’ on marketing after Dylan Mulvaney controversy: report

Anheuser-Busch is reportedly planning a major marketing push for Bud Light as the beer giant scrambles to recover after the brand’s partnership with transgender influencer Dylan Mulvaney prompted a boycott from conservative drinkers. Bud Light has faced intense backlash from longtime customers over its recent campaign with transgender activist Dylan Mulvaney. Benj Steinman, editor of

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