Tag: business in marketing

Business Marketing

Disrupted, or Disruptor? How Do You Actually Innovate?

We’ve all heard the phrase, “innovate or die.” And in the business world, there is a lot of truth in this statement. If we become complacent in what we know, and we stop challenging ourselves to grow, we lose our leadership edge. We become the disrupted instead of the disruptor. Digital transformations are always a reflection of people transformation. People have to change along with (and even ahead of) technology in order to effectively lead and innovate. And yet the one thing we don’t talk about is, where does innovation actually come from? How do we source innovation as leaders…
Business Marketing

How Building Communities Transforms Marketing For Business Owners

Himanshu Bisht is an experienced startup marketing expert. He helps entrepreneurs build impactful companies & powerful personal brands. getty Imagine a world where your customers are eagerly spreading the word about your products, defending your brand online, and providing valuable feedback to help you innovate. Sounds too good to be true? Welcome to the power of tribes… After helping dozens of founders in building their online communities over the past three years, I’ve reached the conclusion that having a tribe is one of the most valuable assets in business. Not only can community-led marketing be rewarding, but it can also…
Business Marketing

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific…