If you’re a finance business looking for a simple yet effective way to advertise your services, social media marketing is a great option. Not only does it offer a direct means for you to connect with customers, but it’s also a beginner-friendly way to optimize your marketing strategy and build your audience.
Whether you already have a social media page or are just getting started, we’re here to help you maximize the marketing strategies within your reach. In this simple guide, we’ll go over the key ways you can grow your online presence and create compelling content in a competitive market.
A Quick and Easy Guide to Promoting Your Financial Services Online
Here are the most tried and tested ways to promote your financial services on social media:
1. Share informative content
An effective way to reach more audiences on social media is by sharing informative content. For finance businesses in particular, this can include sharing budgeting strategies, addressing common questions, and even offering useful financial advice.
The type of content you create will specifically depend on your goals and preferences. If you’re currently looking for viable options, however, below are some key examples:
- Facebook infographics
- YouTube vlogs
- Instagram Q&As
- Website blog
As a bonus tip, try designing your content using some financial services templates for a more professional-looking output.
2. Use Stories and Reels
In recent years, short-form video content has become more popular in the digital marketing industry. Whether you’re posting on Instagram, Facebook, or YouTube, marketing your financial services through a mini vlog helps audiences stay engaged and interested.
3. Post client testimonials
According to research, approximately 72 percent of customers say that they trust a business more after reading positive reviews and testimonials. This statistic emphasizes the value of not only having good customer feedback but also making it accessible to potential customers.
Below are some of the most common methods for sharing positive customer feedback:
- Social media infographics
- Website reviews
- Third-party sites like Google Reviews
4. Collaborate with influencers
Even with the most tried and tested marketing strategies, it will take some time before you start seeing numbers. A simple means for giving your social media a quick boost, however, is by partnering with social media influencers.
Because these individuals already have a dedicated and loyal audience, they are much more likely to receive engagement.
As a bonus tip, it’s a good idea to research influencers whose target audience is similar to your own, for higher chances of engaging with your brand.
5. Join local Facebook groups
Just because you’re advertising online doesn’t mean you can’t reach customers in your area. In fact, joining local Facebook groups is an effective means to market your business to local customers who are much more likely to avail your services.
6. Run paid ads
If you have the extra budget to spare, running paid ads is another effective way to ensure that audiences will see and engage with your brand online.
Since there are various social media platforms you can choose from, we highly recommend starting small by setting a budget, a clear goal, and choosing a social media site where you can post consistently.
Tips for Designing Compelling Social Media Graphics Using an Online Design Tool
While it’s a beginner-friendly way to reach a wider audience, creating social media content also requires some familiarity with basic design principles and strategies. Below are some useful tips you can refer to when designing your social media graphics:
1. Know the platform
When it comes to social media marketing, there’s no specific platform that you should use. Instead, it’s more important to understand how specific sites work, so as to ensure that you’re creating the right content for your social media page.
For instance, TikTok and Instagram mostly rely on short-form video content, while infographics are more popular on platforms like LinkedIn and Facebook.
2. Incorporate your brand identity
With so many businesses advertising on social media, it’s important to ensure that your content stands out. A great way to achieve this is by incorporating your brand’s color scheme, fonts, and overall style into your visual content.
3. Plan your text and visuals
An effective social media graphic is one that has a clear message and an organized structure. Simply put, it’s best to ensure a good balance of text and visuals to help your visual content stand out and reach more audiences.
4. Stay consistent
Whether you’re editing an Instagram Reel or designing a Facebook infographic, keeping your design consistent can make it more visually striking. This means ensuring the same font style, colors, and even video quality throughout.
Optimize Your Social Media Marketing
Social media marketing doesn’t have to be complicated or expensive. When done right, advertising on platforms like Facebook and Instagram is a great way to attract more clients and grow your brand.
Not sure where to start? Try signing up for a social media platform and create your first page. With the help of these simple tips and strategies, you can put your marketing plans into action and help your business stand out.
