Category: Business Marketing

Business Marketing

5 Key Strategies to Boost Your Content Marketing

Opinions expressed by Entrepreneur contributors are their own. Content marketing for B2B SaaS brands is a leading source of business success. According to ProfitWell, SaaS brands that prioritize content marketing experience a higher growth rate than those that don’t. Utilizing content marketing for your B2B SaaS brand can be a profitable venture. But not all content marketing strategies work optimally. Good content marketing involves lots of planning to produce desired results for your B2B SaaS business. There are ways to boost the performance of your B2B SaaS content marketing, and you are about to find out how. Related: Top B2B…
Business Marketing

MarketingGetClients.com Introduces Innovative Marketing Solutions for Small Business Owners

The company’s mission is to offer personalized marketing strategies that fully align with their clients’ goals and needs. Houston, Texas–(Newsfile Corp. – July 17, 2023) – MarketingGetClients.com, a leading provider of tailored marketing services, is pleased to announce its comprehensive suite of solutions designed to help small business owners and representatives effectively attract and acquire new clients. With a commitment to delivering customized strategies, Marketing GetClients is revolutionizing the marketing landscape for entrepreneurs seeking sustainable growth. MarketingGetClients As an established player in the industry, MarketingGetClients understands the unique challenges faced by small businesses in today’s competitive market. With a team…
Business Marketing

IoT Market – Global Cellular IoT Connections to Cross 6 Billion in 2030

Global cellular IoT connections grew 29% YoY to reach 2.7 billion in 2022 with 4G continuing to grow its majority share. China held more than two-thirds of total cellular IoT connections in 2022, followed by Europe and North America. NB-IoT dominates in China, while LTE-M is preferred in Australia, Japan and North America; Europe supports both. 4G and NB-IoT are the most preferred technologies for cellular IoT applications. 5G is nascent as module prices and breadth of applications reflect early-stage dynamics. IoT growth drivers are shifting, with the enterprise and transformation initiatives key in propelling IoT connections forward. Global cellular…
Business Marketing

Twilio CMO Says AI Will Change Sales, Marketing at Every Company

AI is going to have a huge impact on the workforce, making many workers more productive. The chief marketing officer at Twilio says AI will soon be in use in sales and marketing at every company. The technology can be used both to boost productivity and to make ads more effective. loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. download the app There are many parts of the business world where AI is going to have a huge impact, but sales and marketing are one of the…
Business Marketing

Embedded car OEM telematics subscribers exceeded 200 million in 2022

According to a new research report from the IoT analyst firm Berg Insight, the number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 16.1 percent from 202.3 million subscribers at the end of 2022 to 426.4 million subscribers at the end of 2027. Moreover, Berg Insight forecasts that shipments of embedded car OEM telematics systems worldwide will grow from 50.3 million units in 2022 to reach 77.3 million units in 2027, which represents an attach rate of 94 percent at the end of the forecast period. New passenger car and light…
Business Marketing

Dave’s Jewellery Collection: A Testament to Style and Manchester’s Engagement Rings 

Dave, the talented British rapper and songwriter, has captivated audiences not only with his powerful music but also with his unique sense of style. Known for his lyrical prowess and introspective storytelling, Dave’s fashion choices are equally captivating. Let’s delve into Dave’s jewellery collection and explore the impact it has had, particularly his affinity for exquisite engagement rings in Manchester.  Engagement rings manchester  Unconventional Style: Dave’s jewellery collection is a reflection of his unconventional style and artistic expression. From intricate chains to eye-catching rings, his pieces are carefully curated to make a bold statement. With a mix of classic and…
Business Marketing

5 Changes Marketing Agencies Need to Make to Survive

Opinions expressed by Entrepreneur contributors are their own. Like their clients, and just about anyone seeking to grow a business, marketing agencies need to adapt to remain relevant, and firms that fail to do so are destined to join a long list of now-defunct enterprises. Here are five critical changes to consider to stay ahead. 1. Update your strategy The Covid-19 pandemic turned the world upside down; consumers have been forced to change purchasing habits, supply chain disruptions have transformed entire industries and new technologies and social media platforms have emerged in response. It’s critical for marketing agencies to rapidly…
Business Marketing

Business School Alumnus Named Distinguished Marketing Practitioner

Ken Cyree (from left), dean of the Ole Miss School of Business Administration, congratulates Lyt Harris, recipient of the Academy of Marketing Science Distinguished Marketing Practitioner for 2023, along with Barry Babin, executive director of AMS and chair of the UM Department of Marketing, and Jared Llorens, dean of the EJ Ourso College of Business at Louisiana State University. Photo courtesy Red Window Communications OXFORD, Miss. – The Academy of Marketing Science has named Lyttleton T. “Lyt” Harris, managing partner of the Harris Investment Partnership and a University of Mississippi School of Business Administration alumnus, as the AMS Distinguished Marketing…