Category: Business Marketing

Business Marketing

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific…
Business Marketing

An In-Depth Guide For Every Business Owner Today

Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade. Google’s purchase of YouTube in 2006 can be considered a critical turning point in the growth of video marketing. Video marketing is a hot discussion topic and a focus area for every marketing team, regardless of the industry or size of the organization. So, for readers still confused about the term video marketing, here is a standard definition that explains it: Video marketing is leveraging videos to educate, entertain, and engage the audience to achieve your business or personal goals. These…
Business Marketing

Embracing Business Marketing: Why You Should Take the Leap

If you own a business such as an online casino, you know how important it is to market your company. It’s not just about getting customers in the door; it’s also about keeping them coming back. Marketing helps ensure that your product or service stays relevant in today’s competitive marketplace by creating brand awareness, increasing sales, and establishing credibility among consumers. But what exactly does it mean to embrace business marketing? And why should you consider doing so? Here are five reasons you should embrace business marketing: You’ll make more money. In other words, the more you do business marketing…
Business Marketing

Superpower Your Decisions | Invisible Edge

Super Power Your Decisions – a new online course for more effective decision-making Decision making is one of the most challenging aspects of leading, as we never have all the information we need and yet we still need to act. This is especially true in times of VUCA (volatility, uncertainty, chaos and ambiguity). And never have we all experienced a worse case of VUCA on such a global scale as right now. Data Overwhelm Because we are overwhelmed with so much information, fake news, questionable data, and agenda-driven news cycles, it is even more important than ever to double-down on…
Business Marketing

Dough Nguyener’s Vietnamese bakery opens in Gretna | Where NOLA Eats

It’s a mark of how the Vietnamese culture has become in New Orleans that a business marketing itself can widely use a pun on a Vietnamese family name and get away with it. That is Dough Nguyener’s Bakery, which takes its name from founder Betty Archote’s family name, Nguyen, which is pronounced “win,” hence “dough winners.” Dough Nguyener’s officially opens its new bakery café in Gretna on Friday, March 17, and it turns out the business name is only the start of the polyglot puns. Dough Nguyener’s Bakery is a bakery cafe in Gretna combining Vietnamese and American standards. (Staff…
Business Marketing

10 Marketing Strategies for Online Businesses

Opinions expressed by Entrepreneur contributors are their own. Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, and it can be difficult to stand out in the crowded online marketplace. That’s where marketing comes in. Implementing the right marketing strategies can increase your visibility, attract more customers and achieve online business success. Here are ten marketing tips that can help you achieve these goals. 1. Understand your target audience: It’s important to know who you are selling to, so you can create marketing campaigns that appeal to them.…
Business Marketing

Super Power Your Decisions Online Course Launch – July 27th

The ability to stay poised in the face of chaos is one of the most necessary skills in today’s volatile climate. Teams look to their leaders for a sense of assurance and steadiness that they are moving in the best direction and are focusing on the right tasks. Research shows that we tend to make more effective decisions when we include our intuition in the process. Emotions Vs. intuition Yet the hardest part is how do we separate us emotional reactivity from our intuitive intelligence? I know that I don’t trust my decision-making to the same degree when I’m coming…
Business Marketing

The Drums | Activision Blizzard’s Head Of Business Marketing’s Top 5 Predictions For 2023

As marketers wake up to the fact gaming isn’t to be ignored, Jonathan Stringfield outlines how the space will evolve this year and where attention needs to be directed. Whereas 2022 signaled a partial return to social normalcy given waning concerns around the pandemic, we enter 2023 with economic abnormality looming. Soaring inflation, crashes in the technology industry and the threat of a more durable recession have caused the broader consumer, marketing and technology landscape to adopt a less optimistic outlook. And yet, as was the case during the depths of the pandemic, an otherwise negative set of circumstances allows…