Free Resources: Managing Remote Teams
The global pandemic has completely changed the way we work with and relate to our teams in order to remain productive during these challenging times. Rick and the global IE team got together to present you with a free webinar on best practices for managing remote teams. There were a lot of great takeaways here, and we were so glad to be able to share this with you!
Here’s a quick recap of some of the key strategies we discussed:
Leadership as a coaching mindset: ask, listen, support
Leverage technology to support and deepen relationships
Connection, impact, and responsiveness
Adaptive…
How Small Companies Can Reach Global Audiences
Joe Hyrkin is CEO of Issuua leading content publishing and marketing platform.
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The local economy is going global. Small businesses and solopreneurs have access to tools that enable them to “punch above their weight” like never before. We are in an era of massive growth in the creation of tools and services—not to mention a booming distribution ecosystem. The creator economy has increased by 119% since 2020, with creators making up 23% of people worldwide.
It seems as though everyone has the opportunity to be a creator and publish content—even reaching people around the globe. As the CEO of…
How to Start a Business With No Money and Prevent Burnout
For her second business, Mallory Rowan wanted a low-cost startup that wouldn’t lead to burnout.
She built a marketing company, called Rowan Marketing, and initially spent $22 to launch it.
Today, her business regularly books six figures in annual revenue, she told Insider.
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When Mallory Rowan was 21 years old, she started her first e-commerce business selling powerlifting apparel.
She left corporate America, where she didn’t like the strict hours, to join the startup scene in…
How to write a content marketing mission statement
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement?
This is an important piece of text that should head up your content strategy.
Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction that aligns with your goals and the impact you want to create.
Needless to say, it’s really important to know how to create this special mission statement. Crafting it should be one of the first things you do when you build a content strategy.
Let’s…
Free Resources: Leadership Mindset | Invisible Edge
During a period of uncertainty such as we have been going through for the last several weeks, one of the most important, but often overlooked, skills to hone is that of Leadership Mindset. This is often the key in helping you regulate yourself, your emotions, your resilience, and your confidence in leading your team. We feel it’s such a critical skill that we wanted to address it in another free webinar: Leader Mindset: Turning Crisis into Recovery. There were a lot of great takeaways here, and we were so glad to be able to share this with you!
Feel free…
Birdseye raises $500,000 to help Shopify businesses automate marketing strategies using AI
Birdseye’s platform generates marketing plans with step-by-step instructions.
Toronto-based artificial intelligence (AI) startup Birdseye has secured $500,000 in pre-seed funding as part of its mission to help e-commerce businesses automate their marketing workflows.
The capital came from Ohio-based private equity firm Drive Capital and its $80 million seed program that invests in early-stage companies in Toronto as well as Chicago, Atlanta, Columbus, and Denver. Its portfolio includes the likes of Duolingo as well as Canadian startups Koho, ApplyBoard, and Cyclica.
“With funding in place, Birdseye is well positioned to level the playing field for growing brands.”– Matt Bogoroch, Birdseye…
Our Invisible Choices Made Visible
“No one is free when others are oppressed.” ~Author Unknown
The recent horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others that have died or been discriminated against for being black over the past 400 years; has us face the hard truths about our society, race, inequality, and our own values right now.
But how can we approach these questions?
Where do we start?
And what does it take to come together, address and heal the roots of our divisions that are igniting these important conversations world-wide?
Our Better Selves
Now is an opportunity for listening, self-educating,…
Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise
Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients.
The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses.
As explained by Meta:
“A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific…
