Free Resources: Leadership in Uncertain Times
In the wake of such immense global change and upheaval, it is more important than ever to come together in community and see how we can be of support for each other, leverage our various skills and capabilities, and be of service to those around us. We at Invisible Edge are adapting and stepping up our game to meet your current needs.
In that vein, it was an honor to offer our recent webinar, Leadership During Chaotic Times. We received a huge response, getting feedback that shows how meaningful this conversation is for so many of you right now. It…
13 Ways To Make A Business’s Content Marketing Stand Out
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People today have access to a variety of online platforms that are overflowing with an endless amount of content. Although these platforms have given organizations the ability to more directly reach current and potential customers, it also means that leaders have to devise effective ways of attracting attention in order to showcase their businesses’ offerings.
From taking steps to considering what actions will best resonate to developing useful content for the target audience, every action can positively generate sales. To help, 13 Forbes Business Council members offer additional recommendations businesses can use to differentiate themselves and make their marketing…
4 Marketing Trends You Should Implement This Year to Drive Growth and Improve Sales
Opinions expressed by Entrepreneur contributors are their own.
Over the last few years, marketing automation has quickly become a critical tool within organizations’ tech stacks — including small and medium-sized businesses (SMBs) — to grow sales pipelines, enhance customer support and increase revenue. In fact, in a 2022 Act! customer relationship management study, SMB stated that implementing marketing software and other innovative tech owners, like CRM, led to increased sales and business productivity, customer satisfaction and retention, marketing outreach and company growth and revenue. With marketing automation applications unlocking untapped markets and growth for businesses worldwide, it is no surprise…
Why You Should Incorporate Twitter Into Your Marketing Plan
Opinions expressed by Entrepreneur contributors are their own.
Social media has become an integral part of marketing strategies for most companies. However, despite its popularity, Twitter is often overlooked by companies in their marketing efforts. This is surprising, considering Twitter’s unique strengths and capabilities that can help companies reach and engage with their target audience. In this article, we will discuss how Twitter is often overlooked by companies in their marketing strategies and why it’s important to incorporate Twitter into your business’s marketing plan.
One of the main reasons why companies overlook Twitter is that they perceive it as a…
Free Resources: Managing Remote Teams
The global pandemic has completely changed the way we work with and relate to our teams in order to remain productive during these challenging times. Rick and the global IE team got together to present you with a free webinar on best practices for managing remote teams. There were a lot of great takeaways here, and we were so glad to be able to share this with you!
Here’s a quick recap of some of the key strategies we discussed:
Leadership as a coaching mindset: ask, listen, support
Leverage technology to support and deepen relationships
Connection, impact, and responsiveness
Adaptive…
How Small Companies Can Reach Global Audiences
Joe Hyrkin is CEO of Issuua leading content publishing and marketing platform.
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The local economy is going global. Small businesses and solopreneurs have access to tools that enable them to “punch above their weight” like never before. We are in an era of massive growth in the creation of tools and services—not to mention a booming distribution ecosystem. The creator economy has increased by 119% since 2020, with creators making up 23% of people worldwide.
It seems as though everyone has the opportunity to be a creator and publish content—even reaching people around the globe. As the CEO of…
How to Start a Business With No Money and Prevent Burnout
For her second business, Mallory Rowan wanted a low-cost startup that wouldn’t lead to burnout.
She built a marketing company, called Rowan Marketing, and initially spent $22 to launch it.
Today, her business regularly books six figures in annual revenue, she told Insider.
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When Mallory Rowan was 21 years old, she started her first e-commerce business selling powerlifting apparel.
She left corporate America, where she didn’t like the strict hours, to join the startup scene in…
How to write a content marketing mission statement
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement?
This is an important piece of text that should head up your content strategy.
Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction that aligns with your goals and the impact you want to create.
Needless to say, it’s really important to know how to create this special mission statement. Crafting it should be one of the first things you do when you build a content strategy.
Let’s…
