Second Nature Brands hires Chris Caswell as CFO
DETROIT — Second Nature Brands, a better-for-you brand acquired by CapVest Partners LLP last April, has named Chris Caswell as its new chief financial officer. Before joining Second Nature Brands, Mr. Caswell was CFO at Welch Foods Inc. for four years. Previously, Mr. Caswell held positions at retail company Clarks Americas, academic intervention company Resiliency for Life and beverage company Keurig Green Mountain, Inc.
“We are delighted to welcome Chris to Second Nature Brands,” said Victor Mehren, chief executive officer of Second Nature Brands. “He is a leader of the highest caliber with extensive financial and operational experience with a…
New food processing center to open in Kansas City
KANSAS CITY — West Liberty, Iowa-based West Liberty Foods and Dakota Dunes, SD-based Vertical Cold Storage will partner on a 327,000-square-foot food processing center and supporting cold storage facility, according to the Kansas City Area Development Council.
The two companies expect to invest a combined $199.6 million in the project. The facilities will be directly connected and create 583 jobs, with $39.7 million in payroll.
“We are thrilled to have the opportunity to expand our signature protein offerings with our new premade grab-and-go sandwich program,” said Brandon Achen, chief executive officer of West Liberty Foods. “Based on its proximity to…
Snack manufacturer launches Cereal Pop with Fruity Pebbles
ORLANDO, FL. — SNAX-Sational Brands, a producer of flavored popcorn snacks, is partnering with Post Consumer Brands to launch Cereal Pop popcorn made with Fruity Pebbles. SNAX-Sational currently has two other lines of popcorn, Cookie Pop and Candy Pop, that each feature partnerships with notable companies in their respective sectors.
The Fruity Pebbles partnership is the first product in SNAX-Sational’s new Cereal Pop brand. Like the Cookie Pop and Candy Pop brands, Cereal Pop is made using non-GMO corn and comes in at 150 calories per serving. Currently available at Sam’s Club in 20-oz “Club Size” bags, the all-new Cereal…
