Delivering Search Personalization With (User) Intent
When it comes to online shopping, search personalization is more important today than ever before. If in 2019 about 60% of shoppers expected to get personalized search results, in 2020 that number increased to 80%. A recent McKinsey report shows that today’s customers don’t just prefer a personalized shopping experience — they demand it.
In 2023, relevance is the name of the game. Search personalization is the basis of positive brand perception, customer engagement and customer loyalty. Shoppers expect to only see relevant results. It’s no longer acceptable to respond to a given query by bombarding the user with generic…
Strong consumer interest seen in Mondelez snacking survey
CHICAGO — Rising costs and economic setbacks haven’t been enough to deter strong consumer interest in snacking, according to Mondelez International, Inc.’s fourth annual State of Snacking report. The report, released Jan. 16, analyzed global consumer snacking habits and decisions.
Overall, the report revealed a maintained interest in snacking that continues to increase. Like in the 2021 report, 64% of consumers continue to prioritize snacking throughout the day over standard mealtimes. Another continued trend is mindful snacking, but this year with an emphasis on environmental consciousness versus 2021’s concern with nutrition and functionality.
The annual State of Snacking report is…
WestJet shutting down discount airline Swoop
WestJet is shutting down its budget airline, Swoop.
The company made the announcement in a news release Friday, noting that the ratification of its recent deal with its pilots allows it to integrate all of its staff at various airlines into a single banner.
“As negotiated in the collective agreement, the WestJet Group will now begin integration efforts of its ultra-low-cost airline, Swoop,” the airline said.
“Through an expedited process, the airline anticipates a full integration into its mainline operations by the end of October. To avoid traveler impact, Swoop will operate its existing network through to the end of…
Inflation: Which foods are the most expensive in Canada?
Grocery prices continue to be one of the largest contributors to high inflation in Canada.
The Consumer Price Index (CPI) report for June showed an inflation rate of 2.8 per cent year-over-year, following a 3.4 per cent increase in May 2023.
While this decrease was positive, Statistics Canada said it was “fairly broad-based.”
“Canadians continued to see elevated grocery prices (9.1 per cent) and mortgage interest costs (30.1 per cent) in June, with those indexes contributing the most to the headline CPI increase,” the CPI reads. “The all-items excluding food index rose 1.7 per cent.”
Gasoline led to a decrease…
Canada’s cellphone plans are still too expensive: experts
CTV News is a division of Bell Media, which is part of BCE Inc.
TORONTO — A price drop for Canadian phone and internet services last month has some observers optimistic about the downward trend, but industry watchers say there is still a long way to go when it comes to telecom affordability.
Consumers paid 14.7 per cent less for cellular services in June compared with the same month last year, following an 8.2 per cent decline in May, according to Statistics Canada’s latest inflation report released Tuesday.
Overall, the cost of telephone services dropped 11.1 per cent in…
Netflix shares fall as revenue growth lags estimates
Shares of Netflix tumbled nine per cent on Thursday after the video-streaming pioneer’s lack of lustre revenue rose sparked concerns of a longer road to growth from its new initiatives.
The company added nearly 6 million subscribers in the second quarter — almost three times above Wall Street’s expectations — thanks to a crackdown on password sharing and the introduction of a cheaper subscription tier that is bundled with advertising.
However, quarterly revenue growth and forecast lagged estimates, prompting co-chief executive officer Greg Peters to caution that it would take “several quarters” to see returns from those efforts.
Netflix shares,…
Gay Water launches to support LGBTQ2S+ people
In a sea of canned cocktails, Gay Water wants to stand out.
Launching Thursday is a brightly colored canned vodka and soda beverage that proudly displays who it’s for, instead of backing off from support for the LGBTQ2S+ community as other companies have done in recent months. In other words, where Bud Light has buckled under pressure as bigotry grows against the LGBTQ2S+ community, Gay Water’s creator Spencer Hoddeson wants his new boozy brand to be the antithesis of that.
“The key issue that Bud Light tapped into was the fact that they didn’t understand their core audience and know…
As the pandemic business loan repayment deadline looms, calls for extending deadlines grow – Business News
The Canadian Press – Jul 11, 2023 / 9:57 am | Stories: 436296
Photo: The Canadian Press
New Democrats and a business group are calling on the federal government to extend the deadline for small businesses to repay loans they receive from a pandemic support program.
But an economist is cautioning against the move, saying taxpayers shouldn’t subsidize businesses that are still struggling to pay back the loans more than three years since the pandemic hit.
The Canada Emergency Business Account program provided about 900,000 small businesses and not-for-profits up to $60,000 in interest-free loans during the pandemic.
The deadline…
