How To Spend Less Time on Social Media And Still Grow A Strong Presence
Social media is an insatiable beast. No matter how much time and effort you put into it, there will always be new platforms to explore, new formats to master, and new algorithms to navigate.
As an entrepreneur, business consultant, and author, I’ve used social media for many years. I’ve built a strong presence on several platforms. And I deeply appreciate the marketing and brand building power of social.
That said, I also respect the need to set strong boundaries when it comes to social media usage.
There was a time when I lost myself down the rabbit hole. It felt…
Small Businesses: Don’t Miss Out on Employee Retention Tax Credits – Here’s How to Claim Them
Small businesses are the backbone of the American economy, but they often struggle to keep up with the costs associated with employee retention. One way that small businesses can offset these costs is through employee retention tax credits. These credits can help small businesses save money on taxes and keep their employees happy and engaged. In this blog post, we will discuss how small businesses can claim employee retention tax credits and the benefits that come by doing so.
What is the Employee Retention Tax Credit?
In short: ERC is a stimulus program designed to help those businesses that were…
3 Cost-Effective Ways to Do Paid Advertising for Your Small Business
It’s a tough market for paid advertising, but these marketers found a way to see results from it.
Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel.
Katie Wilson of snack brand Belli Welli said traditional methods like billboards can pay off.
This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
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I Didn’t Think I Could Purchase A Company
This story begins with a routine call to help a colleague with a few questions about advertising. We were discussing her business and she mentioned her hope to retire in the near future. Fast forward to the next morning when I was walking our dogs with my husband. I was sharing the conversation with him when he responded with “Why don’t YOU buy her publishing company?”
Honestly, the thought hadn’t crossed my mind and looking back, I am disappointed for the reasons why. In sharing what I learned from my lesson, I thought I could help other female business owners!…
Readout of Roundtable on Capital Access for Small Businesses
Yesterday, the Administrator of the Small Business Administration (SBA) Isabel Guzmán, the Deputy Secretary of the Treasury Wally Adeyemo, American Rescue Plan Coordinator Gene Sperling, and Deputy Director of the National Economic Council Bharat Ramamurti were joined by US Senator John Hickenlooper (D -CO) and small business leaders, advocates, and mission lenders with particular expertise in reaching minority small businesses to discuss the Biden-Harris Administration’s small business agenda to expand capital access, including newly proposed rules from the SBA and historic investments by the Treasury Department in CDFIs. The group includes non-profit mission lender groups, Community Development Financial Institutions (CFIs),…
Readout of Roundtable on Capital Access for Small Businesses
Yesterday, the Administrator of the Small Business Administration (SBA) Isabel Guzmán, the Deputy Secretary of the Treasury Wally Adeyemo, American Rescue Plan Coordinator Gene Sperling, and Deputy Director of the National Economic Council Bharat Ramamurti were joined by US Senator John Hickenlooper (D -CO) and small business leaders, advocates, and mission lenders with particular expertise in reaching minority small businesses to discuss the Biden-Harris Administration’s small business agenda to expand capital access, including newly proposed rules from the SBA and historic investments by the Treasury Department in CDFIs. The group includes non-profit mission lender groups, Community Development Financial Institutions (CFIs),…
Dupes offer cheap fashion to Canadians, but small businesses say they’re paying the price
The Current15:57Dupe culture: Why Gen Z is embracing fakes
Read Story Transcripts
Cash-strapped Canadians are on the hunt for “dupes” online, and influencers like Danielle Shaw are showing them just where to find them.
Shaw posts all kinds of money-saving tips to her TikTok account, @canadiandealfinder, and realizes her viewers are particularly interested in products that look and feel like big-name brand items at a fraction of the cost.
“People just started asking like, ‘Hey, where did you get that? It looks like Lululemon.’ And I’m like, ‘Actually, I found it on Amazon Canada. And instead of paying $100, I…
Home Office Harmony: Balancing Comfort and Efficiency in Your Workspace
Home Office Harmony: Balancing Comfort and Efficiency in Your Workspace
In the era of remote work, the value of a well-planned and efficient home office can never be overstated. Striking the right balance between comfort and productivity is crucial to fostering a space where ideas flourish, and work feels less like a chore and more like an energizing pursuit. This article explores how to create a harmonious home office, focusing on key components such as understanding your individual work needs, selecting suitable furniture, employing essential technology, managing distractions, maintaining sustainability, and preventing burnout. With the right guidance, you can transform…
