Tag: small business advertising ideas

Business Marketing

Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany

Puma global chief brand officer Adam Petrick, whose career at the German athletic powerhouse spans more than two decades, is exiting the company. Petrick is departing as Puma reorganizing its global marketing organization. The company’s new plan includes moving the group to its headquarters in Herzogenaurach, Germany. More from WWD In a statement released today, Puma said Petrick has decided not to transition to Europe, and will instead pursue new challenges outside of the brand. The executive will remain with Puma until the end of the year to ensure a smooth transition. “I would like to thank Adam Petrick for…
Business Marketing

Birdseye raises $500,000 to help Shopify businesses automate marketing strategies using AI

Birdseye’s platform generates marketing plans with step-by-step instructions. Toronto-based artificial intelligence (AI) startup Birdseye has secured $500,000 in pre-seed funding as part of its mission to help e-commerce businesses automate their marketing workflows. The capital came from Ohio-based private equity firm Drive Capital and its $80 million seed program that invests in early-stage companies in Toronto as well as Chicago, Atlanta, Columbus, and Denver. Its portfolio includes the likes of Duolingo as well as Canadian startups Koho, ApplyBoard, and Cyclica. “With funding in place, Birdseye is well positioned to level the playing field for growing brands.”– Matt Bogoroch, Birdseye…