Tag: what are the four basic marketing strategies?

Business Marketing

IoT Market – Global Cellular IoT Connections to Cross 6 Billion in 2030

Global cellular IoT connections grew 29% YoY to reach 2.7 billion in 2022 with 4G continuing to grow its majority share. China held more than two-thirds of total cellular IoT connections in 2022, followed by Europe and North America. NB-IoT dominates in China, while LTE-M is preferred in Australia, Japan and North America; Europe supports both. 4G and NB-IoT are the most preferred technologies for cellular IoT applications. 5G is nascent as module prices and breadth of applications reflect early-stage dynamics. IoT growth drivers are shifting, with the enterprise and transformation initiatives key in propelling IoT connections forward. Global cellular…
Business Marketing

Entravision Acquires Leading Global Mobile App Marketing Solutions Company BCNMonetize

Acquisition strengthens Entravision’s service offerings in Europe and Middle East, while adding a talented team of industry specialists within the e-commerce, entertainment and gaming arenas SANTA MONICA, Calif., May 22, 2023–(BUSINESS WIRE)–Entravision (NYSE: EVC) announced today that it has completed the acquisition of BCNMonetize, a leading global mobile app marketing solutions company headquartered in Barcelona. BCNMonetize provides mobile user acquisition, retention strategies and customer engagement solutions within the mobile app market. BCNMonetize’s performance-based solutions appeal to trusted brands around the world, with over 100 clients in verticals including e-commerce, entertainment and gaming. The acquisition expands the Company’s geographic presence in…
Business Marketing

LoRaWAN® Leads the Global Industrial Evolution and Drives Industry 5.0’s Sustainability, Efficiency and Quality of Life Priorities

The LoRa Alliance®, the global association of companies backing the open LoRaWAN® standard for the Internet of Things (IoT) low-power wide-area networks (LPWANs), today showcased how LoRaWAN has become the market leader driving industrial evolution to Industry 5.0 globally. Industry 5.0 builds on Industry 4.0 by incorporating the human element, guided in large part by environmental, social and governance (ESG) initiatives that seek to strengthen sustainability, efficiency and quality of life for the world’s citizens. The LoRa Alliance ecosystem delivers end-to-end solutions across the value chain, which enable holistic digital transformation––encompassing technology, data, new workflows, and operational alignments––needed to achieve…
Business Marketing

Our Invisible Choices Made Visible

“No one is free when others are oppressed.” ~Author Unknown The recent horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others that have died or been discriminated against for being black over the past 400 years; has us face the hard truths about our society, race, inequality, and our own values ​​right now. But how can we approach these questions? Where do we start? And what does it take to come together, address and heal the roots of our divisions that are igniting these important conversations world-wide? Our Better Selves Now is an opportunity for listening, self-educating,…