How to Start a Business With No Money and Prevent Burnout
For her second business, Mallory Rowan wanted a low-cost startup that wouldn’t lead to burnout.
She built a marketing company, called Rowan Marketing, and initially spent $22 to launch it.
Today, her business regularly books six figures in annual revenue, she told Insider.
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When Mallory Rowan was 21 years old, she started her first e-commerce business selling powerlifting apparel.
She left corporate America, where she didn’t like the strict hours, to join the startup scene in…
How to write a content marketing mission statement
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement?
This is an important piece of text that should head up your content strategy.
Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction that aligns with your goals and the impact you want to create.
Needless to say, it’s really important to know how to create this special mission statement. Crafting it should be one of the first things you do when you build a content strategy.
Let’s…
Free Resources: Leadership Mindset | Invisible Edge
During a period of uncertainty such as we have been going through for the last several weeks, one of the most important, but often overlooked, skills to hone is that of Leadership Mindset. This is often the key in helping you regulate yourself, your emotions, your resilience, and your confidence in leading your team. We feel it’s such a critical skill that we wanted to address it in another free webinar: Leader Mindset: Turning Crisis into Recovery. There were a lot of great takeaways here, and we were so glad to be able to share this with you!
Feel free…
Birdseye raises $500,000 to help Shopify businesses automate marketing strategies using AI
Birdseye’s platform generates marketing plans with step-by-step instructions.
Toronto-based artificial intelligence (AI) startup Birdseye has secured $500,000 in pre-seed funding as part of its mission to help e-commerce businesses automate their marketing workflows.
The capital came from Ohio-based private equity firm Drive Capital and its $80 million seed program that invests in early-stage companies in Toronto as well as Chicago, Atlanta, Columbus, and Denver. Its portfolio includes the likes of Duolingo as well as Canadian startups Koho, ApplyBoard, and Cyclica.
“With funding in place, Birdseye is well positioned to level the playing field for growing brands.”– Matt Bogoroch, Birdseye…
Our Invisible Choices Made Visible
“No one is free when others are oppressed.” ~Author Unknown
The recent horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others that have died or been discriminated against for being black over the past 400 years; has us face the hard truths about our society, race, inequality, and our own values right now.
But how can we approach these questions?
Where do we start?
And what does it take to come together, address and heal the roots of our divisions that are igniting these important conversations world-wide?
Our Better Selves
Now is an opportunity for listening, self-educating,…
Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise
Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients.
The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses.
As explained by Meta:
“A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific…
An In-Depth Guide For Every Business Owner Today
Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade.
Google’s purchase of YouTube in 2006 can be considered a critical turning point in the growth of video marketing.
Video marketing is a hot discussion topic and a focus area for every marketing team, regardless of the industry or size of the organization.
So, for readers still confused about the term video marketing, here is a standard definition that explains it: Video marketing is leveraging videos to educate, entertain, and engage the audience to achieve your business or personal goals.
These…
Embracing Business Marketing: Why You Should Take the Leap
If you own a business such as an online casino, you know how important it is to market your company. It’s not just about getting customers in the door; it’s also about keeping them coming back. Marketing helps ensure that your product or service stays relevant in today’s competitive marketplace by creating brand awareness, increasing sales, and establishing credibility among consumers.
But what exactly does it mean to embrace business marketing? And why should you consider doing so? Here are five reasons you should embrace business marketing:
You’ll make more money.
In other words, the more you do business marketing…
