IoT News – IoT Insights
IoT Analytics published the Q1/2023 update of their “Global Cellular IoT Module and Chipset Market Tracker & Forecast” – an interactive dashboard and structured market tracker that includes quarterly data on worldwide cellular IoT modules and chipsets from 2018 to Q1 2023, and forecast data from Q2 2023 to 2027.
KEY QUOTES:
Satyajit Sinha, Principal Analyst at IoT Analytics, comments:
“The cellular IoT module market experienced a decline in Q1 2023, due to cautious end-user spending, device makers reducing inventory, and the ongoing semiconductor chip shortage. The slow recovery of the Chinese market and global uncertainties has significantly impacted the…
How to Create Them and What to Include
Editorial calendars aren’t solely for companies in the publishing industry. They help business owners, social media managers, and others plan and execute their content strategy. — Getty Images/10’000 Hours
An editorial calendar helps marketers, advertisers, and business owners plan the creation, execution, and distribution of content. Often, editorial calendars take the form of virtual workflows that follow a project from inception to completion.
While they are most commonly used in the publishing industry, editorial calendars have become essential tools for social media managers, content creators and digital marketers. While each team’s specific processes will vary, an editorial calendar generally outlines…
B-to-B Agency Doremus+Co Shifts Focus to Creativity
B-to-b marketing has been around for well over a century, as exhibited by Omnicom’s dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world.
In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its B2B Institute, and there has been considerable buzz around the category recently as it relates to creativity.
Doremus+Co is, after more than a century in business, riding the wave of b-to-b popularity, making some recent changes to account for more creativity in the b-to-b space,…
Pinnacle Marketing Group celebrates 30 years
BEMIDJI — Pinnacle Marketing Group, a full-service marketing and advertising company based in Bemidji, recently celebrated its 30th anniversary.
“We are extremely proud to have reached this milestone,” CEO Shelly Geerdes said in a release. “Our success over the past 30 years is a testament to the hard work and dedication of our team, as well as the trust and loyalty of our clients. We look forward to continuing to provide extraordinary marketing services for many years to come.”
The company currently provides marketing solutions to businesses in over 35 states and 300 markets, offering a wide range of marketing…
Daily Research News Online no. 35177
Edelman Business Marketing Rolls Out Globally
June 14 2023
In the US, communications giant Edelman has announced the global launch of a unit called Edelman Business Marketing (EBM), offering B2B marketers audience research, thought leadership strategy, content and account-based marketing, demand generation, and earned communications.
EBM combines existing B2B practices in North America, EMEA, and APAC, to help B2B buyers create integrated marketing programs. The team will help B2B brands target key audiences using data-driven research and analysis, and engage verified buyers at ‘critical touchpoints’ of the customer journey, while helping optimize marketing technology stacks for specific strategy needs. Research…
IoT News – IoT Market
According to a new research report from the IoT analyst firm Berg Insight, annual shipments of cellular IoT modules amounted to 427 million units in 2022, flat from the previous year.
Annual sales grew by 12 percent and amounted to US$ 5.9 billion in the year. The five largest cellular module vendors – Quectel, Fibocom, Sierra Wireless, Sunsea AIoT and Telit – held a 69 percent share of the market in terms of revenues. The industry has seen a wave of consolidation in recent times with Telit acquiring the Cinterion line of IoT products and services from Thales, Semtech acquiring…
Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany
Puma global chief brand officer Adam Petrick, whose career at the German athletic powerhouse spans more than two decades, is exiting the company.
Petrick is departing as Puma reorganizing its global marketing organization. The company’s new plan includes moving the group to its headquarters in Herzogenaurach, Germany.
More from WWD
In a statement released today, Puma said Petrick has decided not to transition to Europe, and will instead pursue new challenges outside of the brand. The executive will remain with Puma until the end of the year to ensure a smooth transition.
“I would like to thank Adam Petrick for…
Why Your Business Should Be on Instagram
Since its inception, Instagram has been a powerful marketing tool for businesses looking to expand their presence and product visibility. Because Instagram is a highly visual platform, it’s an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful products and services. Industries such as fashion, food, travel, beauty, home decor, gardening and events enjoy enormous success by adding Instagram engagement to their marketing plans.
We’ll share why businesses can benefit significantly from an Instagram account and offer tips for optimizing your Instagram presence.
Check out these social media marketing resources to learn more about an inexpensive way…
