Category: Business Marketing

Business Marketing

IoT News – IoT Market

According to a new research report from the IoT analyst firm Berg Insight, annual shipments of cellular IoT modules amounted to 427 million units in 2022, flat from the previous year. Annual sales grew by 12 percent and amounted to US$ 5.9 billion in the year. The five largest cellular module vendors – Quectel, Fibocom, Sierra Wireless, Sunsea AIoT and Telit – held a 69 percent share of the market in terms of revenues. The industry has seen a wave of consolidation in recent times with Telit acquiring the Cinterion line of IoT products and services from Thales, Semtech acquiring…
Business Marketing

Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany

Puma global chief brand officer Adam Petrick, whose career at the German athletic powerhouse spans more than two decades, is exiting the company. Petrick is departing as Puma reorganizing its global marketing organization. The company’s new plan includes moving the group to its headquarters in Herzogenaurach, Germany. More from WWD In a statement released today, Puma said Petrick has decided not to transition to Europe, and will instead pursue new challenges outside of the brand. The executive will remain with Puma until the end of the year to ensure a smooth transition. “I would like to thank Adam Petrick for…
Business Marketing

Why Your Business Should Be on Instagram

Since its inception, Instagram has been a powerful marketing tool for businesses looking to expand their presence and product visibility. Because Instagram is a highly visual platform, it’s an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful products and services. Industries such as fashion, food, travel, beauty, home decor, gardening and events enjoy enormous success by adding Instagram engagement to their marketing plans. We’ll share why businesses can benefit significantly from an Instagram account and offer tips for optimizing your Instagram presence. Check out these social media marketing resources to learn more about an inexpensive way…
Business Marketing

Getting the most out of your insurance marketing budget

Getting the most out of your insurance marketing budget | Insurance Business Canada InsuranceNews Getting the most out of your insurance marketing budget Experts share top tips on navigating tougher times InsuranceNews By Jen Frost Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced…
Business Marketing

2023 Business Marketing Predictions With Strategist Zontee Hou

Zontee Hou speaking about customer loyalty. Zontee Hou What will happen to marketing in 2023? I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond. Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer. “What is so striking about Zontee Hou and her work is that she lives the premise that the measure of great…
Business Marketing

Web3 Marketing Trends and Strategies to Know in 2023

Opinions expressed by Entrepreneur contributors are their own. The world of marketing is undergoing a paradigm shift with the rise of Web3 technologies. This decentralized internet model, characterized by blockchain-based platforms, decentralized applications (dApps) and a strong focus on user privacy, has paved the way for innovative marketing strategies that cater to an increasingly savvy audience. As an entrepreneur, staying on top of these trends is vital to remain competitive in the ever-changing digital landscape. In this article, we explore the most significant Web3 marketing trends in 2023 and provide insights on how you can leverage them to enhance your…
Business Marketing

Miami hairstylist straightens, detangles hair and clients’ lives at her Little Havana salon

Love 518 salon owner and Coconut Grove native Hadassa Felix doesn’t just style and detangle her clients’ hair. She also listens to their stories, helps them sort out their lives. Felix detangles a person’s hair, sometimes for many hours while watching shows and movies like Netflix’s Bridgerton with them, and listens to life’s challenges. Since completing an eight-year stint in the US Army in 2016, the Haitian American has worked in various area salons before launching Love 518 — named in recognition of her May 18 birth date. Felix opened her Little Havana hair styling business in October 2019. She…
Business Marketing

Electrosurgery Market Global Status and Business Outlook 2023 to 2030

Defined your buyer persona Prepared research questions for your market research participants Summarized your findings Detailed Segmentation : On the basis of instrument type, the global electrosurgery market is segmented into: Monopolar Instruments for Electrosurgery Electrosurgical Electrode Handles Electrosurgical Electrodes Electrosurgical Pencils Monopolar Forceps Bipolar Instruments for Electrosurgery Bipolar System Bipolar Forceps Electrosurgery Accessories Suction Coagulators and Irrigation Devices. Argon Systems and Accessories. Smoke Evacuation Systems. Patient Return Electrodes On the basis of application, the global electrosurgery market is segmented into: General Surgery Cosmetic Surgery Orthopedic Surgery Gynecology Surgery Urologic Surgery Cardiovascular Surgery On the basis of end users, the…