Category: Business Marketing

Business Marketing

General IoT News – Identiv Completes Its First Multi-Million Unit Order of Wiliot IoT Pixels

Wiliot’s IoT Pixel tagsproduced by Identiv, powers the ambient IoT ecosystem that is increasing global supply chain efficiency and sustainability. Identiv, Inc. a global digital security and identification leader in the Internet of Things (IoT), today announced that the Company recently completed its initial multi-million unit order of IoT Pixel tags for ambient IoT SaaS company Wiliot. Identiv has since begun production of a follow-on order from Wiliot that was announced on the Company’s most recent Earnings call in May 2023. “We are excited to continue partnering with Wiliot to accelerate the development of the revolutionary ambient IoT ecosystem,” said…
Business Marketing

Driver receives statewide award

By Dave Sjuts Business Beat Marissa Driewer of the York General Surgery Department recently received the Nebraska State Assembly Surgical Tech of the Year Award. This prestigious award was initiated in 2006 to recognize an exceptional CST (Certified Surgical Technologist) for their contributions to the profession of surgical technology and the difference they make in their patients’ lives on a daily basis. Castin Martin, President of the Nebraska State Assembly for Surgical Technologists read “When choosing the Surgical Tech of the Year, we are looking for someone who loves what they do and truly embodies the profession. Characterized by her…
Business Marketing

How to Use Your Human Design to Effectively Market Your Business

Opinions expressed by Entrepreneur contributors are their own. One of the most effective ways to use human design in business is with your marketing. Designing your marketing strategy around your human design can result in gaining more traction, often quickly, attracting ideal clients easily and creating a consistent presence. The human design profile is one aspect that is used to help develop a human design synonymous marketing strategy. The profile in human design is made up of two lines that make up a profile. For example, the 3/5 profile is composed of line 3 and line 5. The profile is…
Business Marketing

5 Key Strategies to Boost Your Content Marketing

Opinions expressed by Entrepreneur contributors are their own. Content marketing for B2B SaaS brands is a leading source of business success. According to ProfitWell, SaaS brands that prioritize content marketing experience a higher growth rate than those that don’t. Utilizing content marketing for your B2B SaaS brand can be a profitable venture. But not all content marketing strategies work optimally. Good content marketing involves lots of planning to produce desired results for your B2B SaaS business. There are ways to boost the performance of your B2B SaaS content marketing, and you are about to find out how. Related: Top B2B…
Business Marketing

MarketingGetClients.com Introduces Innovative Marketing Solutions for Small Business Owners

The company’s mission is to offer personalized marketing strategies that fully align with their clients’ goals and needs. Houston, Texas–(Newsfile Corp. – July 17, 2023) – MarketingGetClients.com, a leading provider of tailored marketing services, is pleased to announce its comprehensive suite of solutions designed to help small business owners and representatives effectively attract and acquire new clients. With a commitment to delivering customized strategies, Marketing GetClients is revolutionizing the marketing landscape for entrepreneurs seeking sustainable growth. MarketingGetClients As an established player in the industry, MarketingGetClients understands the unique challenges faced by small businesses in today’s competitive market. With a team…
Business Marketing

IoT Market – Global Cellular IoT Connections to Cross 6 Billion in 2030

Global cellular IoT connections grew 29% YoY to reach 2.7 billion in 2022 with 4G continuing to grow its majority share. China held more than two-thirds of total cellular IoT connections in 2022, followed by Europe and North America. NB-IoT dominates in China, while LTE-M is preferred in Australia, Japan and North America; Europe supports both. 4G and NB-IoT are the most preferred technologies for cellular IoT applications. 5G is nascent as module prices and breadth of applications reflect early-stage dynamics. IoT growth drivers are shifting, with the enterprise and transformation initiatives key in propelling IoT connections forward. Global cellular…
Business Marketing

Twilio CMO Says AI Will Change Sales, Marketing at Every Company

AI is going to have a huge impact on the workforce, making many workers more productive. The chief marketing officer at Twilio says AI will soon be in use in sales and marketing at every company. The technology can be used both to boost productivity and to make ads more effective. loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. download the app There are many parts of the business world where AI is going to have a huge impact, but sales and marketing are one of the…
Business Marketing

Embedded car OEM telematics subscribers exceeded 200 million in 2022

According to a new research report from the IoT analyst firm Berg Insight, the number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 16.1 percent from 202.3 million subscribers at the end of 2022 to 426.4 million subscribers at the end of 2027. Moreover, Berg Insight forecasts that shipments of embedded car OEM telematics systems worldwide will grow from 50.3 million units in 2022 to reach 77.3 million units in 2027, which represents an attach rate of 94 percent at the end of the forecast period. New passenger car and light…